A Written Assessment for work in the nursing profession Essay

Question 1: Explain the ‘health’ and ‘wellness’. Health is the ability of an individual to function well physically, mentally, socially, and spiritually to be able to demonstrate the full range of one’s â€Å"unique potentialities within the environment in which one is living† (Farlex, 2013). Our Health can be affected by the way we deal with our social, physical and psychological issues in life. Shelter, food, education, social security, health and social services, income and employment are one of the factors that leads to the condition of our health. Wellness is â€Å"a state of complete physical, mental and social wellbeing and not merely the absence of disease and infirmity† (WHO, 1974). Wellness goes beyond the absence of symptoms and works toward achieving maximum potential and prevention of health problems. We tend to think that a person who shows no sign of illness is healthy. Positive thinking helps gives us answers, control and the way out of illness and problems whereas if we think negative it strips us of power and control. To achieve a good health we must involve ourselves to exercise, proper nutritional food, good sleep and healthy lifestyle. Question 2: Health Models can provide nurses with a framework to help guide the focus of their nursing care. Describe two of these models and how they can influence a person’s health. One of the health models is the Holistic Health Model. Holistic health is defined as a â€Å"wellness approach that addresses the body, mind and spirit or the physical, emotional/mental and spiritual aspects of an individual† (Perkins, 2007). By spiritual means the essence of who you are. Holistic health is how our physical state, mental state and experience in life responds to the status of our health. Nurses can help and encourage patients to engage in the healing process and practice a variety of self-care strategies to better their health and wellness. Another one of the health models is The Illness-wellness continuum, which is a guide to help understand the degree of illness and wellness of an individual in terms of their health. â€Å"Illness is characterised by  responsibility and purposeful actions to maintain high levels of health† (Central Institute of Technology, (n.d.), p. 64). This model will help guide the nurses in identifying the client’s level of illness and what methods of help and care they can give to the client to improve their health and wellness. Question 3: There are a number of factors, which have an influence on our health. Please identify four factors and explain how they can influence a person’s health. Some factors that influence our health are as follows: Employment/Income – Gives people the opportunity to earn money and enjoy it by spending for their needs and what they want. Our income will help us provide for our families proper nutrition, and safe shelter. Having a job will help pay our bills, medication, health insurance and other necessities. Physical Environment – Having to have clean air, water and surroundings will have a lesser impact to our health. Exposure to heavy metals, chemicals, and other environmental toxins and pathogens can affect our health as these can be harmful to our body. Having a healthy and safe working environment helps to reduce any injury or harm. Aside from these, having a safe house, communities and surroundings will help us achieve good health Nutrition – Proper nutrition, healthy food to eat has a big impact on our health. If we eat unhealthy, fatty foods it will not only make us over weight but can be a cause of serious illness in our body. By eating plenty of fresh, green vegetables and having a balanced diet gives our body the nutrients we need to have a healthy life. Lifestyle – Lifestyle defines how we live. Being involved in sports, exercise regularly, eating healthy, having the right weight are all part of healthy lifestyle but if we involve ourselves to bad habits like smoking, alcohol and drugs then we wouldn’t achieve that good health that our body need. Question 4: People from other countries will face heath and illness issues than those we face in Australia. Choose a country other than Australia and identify two unique or different health/illness issues they face. Philippines faces a lot of health issues and one of them is tuberculosis. Tuberculosis is a â€Å"potentially contagious disease that can affect almost any part of the body but is mainly an infection of the lungsâ⠂¬  (Tuberculosis, 2014) It is a communicable disease which can be transferred from one person to another via air when they sneeze, cough or spit. Symptoms include coughing for more than two weeks, weight loss, cough with blood, chest pain and fever. About 10-15 people anually are infected with this disease by a tuberculosis patient. Normally, this disease infect adults but it can also be acquired by children. It is curable and preventable as well. There was an estimated 260,000 people infected with tuberculosis in 2011 according to the WHO in the Philippines and 28,000 of them die per year. The prevalence rate is high with elders, urban porr, smokers, people with HIV, and those who suffer from malnutrition. Another health issues that the Philippines faces is Malaria. According to the World Health Organization, over 12 million people in that country are at risk of death caused by malaria. Most of the cases occur in mountainous and forested areas that are infested with Plasmodium and other species. The virus can be transferred by the species by puncturing the human skin where the virus flow on the blood stream, spreading in the whole body. In an hour, malaria can kill a person if they are not aware that they have been bitten. The World Health Organization together with Department of Health came up with different programs which talked about treatments and awareness about malaria. Question 5:  a) What are some of the different health issues facing Aboriginal and Torres Strait Islander people here in Australia? Please describe at least 3 and include in your answer some of their health beliefs and practices that may have an influence on their health. One of the most common health issues faced by Aboriginals and Torres Strait Islanders is ear disease/hearing loss, one in eight persons have a case of ear disease or hearing problems. Heart and circulatory disease is also one of them. The indigenous people had  the higher rate of heart and circulatory disease compared to non-indigenous people who live in Australia. The last most common health issues faced by Aboriginals and Torres Strait Islander is Asthma. One in every six persons have asthma according to the survey done by Australian Bureau of Statistics. There was as much cases of indigenous people who live in non-remote area who has asthma. The Aboriginal and Torres Strait Islander people greatly believe in traditional medicine and this highly influences their health. One aboriginal elder and medicine woman, Anna Warren, said that the core of the traditional aboriginal medicine is the â€Å"spirit†. She said that if the body is well, then the spirit will be well too. She added that it requires deep listening to be able to connect with the spirit. For these indigenous people, they feel that western medicine is alienating and makes them uncomfortable to the point where they would avoid seeking treatment. Aside from this, many indigenous people do not trust the health care system due to their negative previous experiences (i.e. racism and mistreatment) while they were given services. b) How should this influence how health care is delivered to Aboriginal and Torres Strait Islanders. Based on the website made by Creative Spirits, in order to make great improvements possible and to make the indigenous people feel more comfortable and for the health care system to regain the indigenous people’s trust, the following should be considered: Employ indigenous staff – more indigenous patients will be at ease seeking help or treatment when they know that more indigenous staff work in the health sector. Create an aboriginal-friendly feel – hospitals, clinics and other health care related pplaces should incorporate indigenous art works because this help them feel relaxed and connected with the place. The indigenous people will have the sense of belongingness and pride when they see their artwork  displayed. Verify informed consent – this is a process which should be stricty followed if an indigenous patient will undergo any medical procedure which involves the right person within the network of kinship and community relationships. Help Aboriginal patients understand their disease – providing visuals, using clear and simple language, much better if native language is used will help the indigenous people understand what causes their condition. Have culturally aware staff – Aboriginal culture training should be taught to the staff in order to give them better understanding and for them to offer respect to the indigenous people. Offer low price treatments – medical treatments should be made affordable for the indigenous people as most of them have little or no income at all. Question 6: Nursing as a profession has had many changes over the time. Compare nursing as a profession in 2014 to 1960 in the areas of education and professional appearance. During 1960 when it comes to professional appearance nurses use to wear white dresses, stockings and starched caps. It was during this decade that uniform also take a turn in the direction of more fashionable than in the past. Today’s nursing uniform was designed more for functions than form but are considered much more comfortable than those worn throughout the history. In 1985 – 1997 a two year training to become a general nurse was introduced and over the time hospital based training was also introduced and continued until 1980’s. The tertiary sector then took over all the RN education and degree level in 1990’s. The Enrolled Nursing education in WA was located in TAFE colleges, Mt Lawley in 1989. The development of post graduate nursing studies in Australia is still ongoing. As a profession today Nurses role has taking on more technologically challenging roles than at any other point of history. Some nurses are taking over roles that were once reserve for physician. Nurses are becoming more specialized than in days past, there are specialties like OR (operating Room), Medical Surgical Nurse, Pediatric Nurses, Labor and Delivery nurse  and even Psychiatric nurse. Continuing education and clinical experience go along way today to ensure that nurses are on top of their games. Question 7: There are occupational health and safety issues that nurses should take into consideration when carrying out their nursing practice. Please explain what is meant by a) Infection Control – it means following procedures, standard and additional precautions to prevent the risk of infections from spreading. Nurses play a vital role in controlling the risk of potential spread of infection in their workplace and must always remember that patients and the health care providers alike are vulnerable to easily acquire any disease. Nurses must always think and apply the following practises: -hand hygiene -using personal protective equipment -safe handling and disposal of sharps -decontaminating equipment -achieving and maintaining clean clinical environment b) Manual Handling – is a procedure that involves physical movement of our body by way of lifting, pulling, pushing, carrying, holding or restraining of a person or individual. It involves repetitive actions and sometimes use of equipment can be involved. Nurses should follow the standards of manual handling to prevent injury, illness, pain and suffering of individuals in the workplace and to have a safe workplace. Question 8: What are some of the professional development strategies you can use to maintain your skills and knowledge when you are qualified nurse? Performance review appraisal – which can be done by your manager’s review of your performance or you review the performance of your peers. Self-assessment – this will help you find out how you can further improve or develop your skills, attitudes and capabilities. Continuing education – by learning new skills, learning how to use new equipment or simply updating your knowledge and skills will help in gaining more knowledge and skills. Question 9: Please explain the role of the Nursing and Midwifery Board; Australian Health Practitioners Regulation Agency and Industrial Organisations in nursing profession. Nursing and Midwifery Board Australia has a broad function and one of them is registering suitably qualified and competent person as nurses, midwives and students. They are the ones that develop and approve the standards codes and guidelines for nursing and midwifery professions. They also are the ones that assess the knowledge and skills of overseas applicants for registration and determining suitability for registration in Australia. Nurses and midwives must be registered in Nurses and Midwifery Board of Australia and meet the boards registration standards to be able to practice in Australia. AHPRA’S role is to protect the public’s safety. They publishes national registers of practitioner so important information about the registration of individual health practitioner is available. They are the ones that manage the registration and renewal processes for health practitioners and students around Australia. They also provide advice to the Ministerial Council about the administration of the National Registration and accreditation scheme. The development of registration standards, guidelines and codes are maintained and supported by them. The ANF (Australian Nursing Federation) is one of the largest industrial organisations and the national union for nurses in Australia. They help with the progress and development of policy relating to: â€Å"Nursing and midwifery practice, professionalism, regulation, education, training, workforce, and socio- economic welfare, health and aged care, community services, veteran’s affairs, occupational health and safety, industrial relations, social justice, human rights, immigration, foreign affairs and law reform† (ANF, 2011, p. 2). The Autralian Nursing Federation’s function is the industrial and professional representation of nurses through activities of a national office and branches in every state and territories. Question 10: How does the Scope of Practice Decision Making Framework influence your nursing practice. This will help us to determine and understand if we are capable enough to perform a given task. If the nurse have been given a task and is not confident or unsure of how to achieve it, the chart will help guide you as to what step you should take instead. We  must understand carefully each steps to provide the best appropriate care for our patient and to help us achieve a safe proficient nursing care. Question 11: There are three levels of care provided in different health care environments in the Australian health care system. Please explain what those three levels are and where we can expect to find each level of care. Primary Health Care – is the first point of health care and is part of Australian health system used most. Given to people living in their own community outside of hospitals. Its major task is the early detection and prevention of disease and the maintenance of health. Secondary Health Care – looks at the general services provided by a hospital. A hospital stay for a brief but serious illness and mostly concerned with the provision of specific technical, therapeutic or diagnostic health care services. They usually focus on a specific health problem and can provide services by medical specialists e.g. cardiologist. Tertiary Health Care – Highly specialised and technical care provided in hospital to diagnose and treat disease. Individuals who has complex health problems, and require treatment from doctors and nurses with advance level skills. Entry into the health care system at this level is gained by referral from either the primary or secondary level. Question 12: a) What is the philosophy for Primary Health Care? Primary Health Care’s main goal is to give provide better health for people. â€Å"The philosophy behind primary health care is based upon†: (Gallagher, 2014, p. 8) A holistic understanding of health as wellbeing rather than absence of disease (Gallagher, 2014, p. 8) Recognition of the multiple determinants of health including gender, housing, education, transport, planning, communication, social and other services (Gallagher, 2014, p. 8). Community input into health services which will be reflected by involvement of communities and individuals at all levels of planning and provision of services (Gallagher, 2014, p. 8). Equity in health care and prioritisation  of services to the most needy (Gallagher, 2014, p. 8). Accessible, acceptable and affordable services and technology (Gallagher, 2014, p. 8). Eliminating causes of ill health through health promotion and disease prevention (Gallagher, 2014, p. 8). Recognition that primary health care must be based upon social, biomedical and health services research in order to provide effective health care (Gallagher, 2014, p. 8). b) Explain the difference between health promotion and illness prevention Health promotion means encouraging and supporting the person or yourself to improve your health and wellbeing. Illness prevention is the way to promote good health and reduce the risk of illness to individuals and their family members through knowledge, education and healthy lifestyle. c) Describe some of the factors you would consider if you were to design a health promotion campaign. In designing a promotion campaign I would think of the design of the campaign, presentation of it, which audience to present it to, contents of the message and how to advertise it. I would also include these following in promoting my health campaign: – promote the involvement of every individuals in physical activities and sports – provide education towards healthy lifestyle and harmful effects of drug and alcohol – to encourage everyone of eating healthy nutritious food – promote the importance of having 8 hours of sleep Health care promotion can help improve a healthy living and helps a person to build up strengths that will keep up and develop his or her good health and boost their quality of life. d) What is your role as a nurse in the area of health promotion? Nurses are expected to be aware and acknowledge the health issues and factors that affects health condition. Nurses contributes to the promotion of their clients health and social wellbeing by; Promoting health and self-care, participating in providing health promotion interventions, being aware of the key health and social factors to be considered when carrying out an assessment of individual needs, being aware of the contributions of other professionals to assessment and intervention. Question 13: How has the focus of the provision of health care changed over the last 20 years. There had been a lot of changes for the past 20 years in the health care here in Australia. Since 1984, there had been major changes in medicare which provides access to affordable high quality care and it is available to all Australian citizens and permanent residents. Medicare is also seen as â€Å"providing universal access to a set rebate, being well suited ti episodic careof ill-health; and enabling patient choice of health provider† (Department of Health and Ageing, 2009). -In 1999-2000 The EPC (Enhance Primary Care) MBS was introduced to provide quality health care for elderly Australians, patients with chronic conditions and with multi-disciplinary care needs. -â€Å"In 2004 MBS items were introduced for a limited range of services provided by practice nurses when acting for, and on behalf of, a GP† (Australian Government, 2009). -In 2004 bulk billing incentive items were introduced to concession card holders and children aged under 16 -Chronic disease management was introduced in 2005. Changes in general practise funding for indigenous people were also introduced. Aboriginal Community Controlled Health Organisations (ACCHOs) provides an important role to the delivery of primary health care to the Indigenous people. â€Å"In addition, the 2009-10 Budget announced that, from January 2010, a new Rural Primary Health Services Program (RPHS) would be established to consolidate a range of existing programs and introduce greater flexibility into primary health care service provision in rural and remote communities† (Australian Government, 2009). Through the years the government have developed the National Age care programs which includes residential health care and community care services for elderly that funded by the Commonwealth, State and Territory Governments. Community age care support is available through; ‘Home and community care’ which address low care needs, ‘community aged care packages’ available for mid-level care needs, and ‘extended aged care at home’ and ‘dementia specific’ supported with high care needs. In 2002 the Department of Health and Aging was established. The Government put up programs to help multicultural Australians to provide help when accessing the health care and they did it in the form of pamphlets with different languages, telephone interpreter service and culture specific health services. â€Å"Australian government  implemented some innovative solutions to health issues arising out of Australia’s unique history needs† (Cent ral Institute of Technology, 2014, p. 23). Australians â€Å"have access to heavily subsidised medicines, pharmaceuticals and technologies prescribed by medical officers† (Koutoukidis, Stainton & Hughson, 2010, p.67). Pharmaceutical Benefits Scheme (PBS) provides timely, reliable and affordable access to necessary medicines for Australians. The PBS is part of the Australian Government’s broader National Medicines Policy. The rates of hospital utilisation have increased because of the impact of the new technology and hospital organisation in reducing length of stay. Our government has increased their funding to expand the provision of sub-acute services. Our present and our future primary health care system is more accessible, clinically and culturally appropriate now. It’s more focus on preventive care including support of healthy lifestyle more safe, high quality care which is continually improving through relevant researched innovation and rise of health care promotion.

People Are Just as Happy as They Make Up

â€Å"People are just as happy as they make up their minds to be. † (F) What is happiness and how is it achieved? Simple questions, with different complex answers, none of which can be proved to be right or wrong. Happiness is an individual state of being of each person, acquired by one’s perception in that special moment in time. It simply depends on the individual and how they try to obtain it. Thousands of people try different paths in order to successfully achieve happiness; some of them finding it, some of them never reaching the goal. There are thousands of different answers and meanings for happiness.In this paper, I will argue that the most necessary virtue an individual needs to be have to be happy, is the virtue of mind. Aristotle, one of the most important Greek philosophers in history, defined happiness as the activity of the mind in accordance with virtue. He did not think of happiness as just a state of being; he thought of happiness to be the highest form of good. Everything people do has a specific purpose in life; it aims at something, at a final good. Happiness is an end sufficient in itself, is the end at which all our actions aim.In order to reach this perfect state, he thought the individual should possess; external, mind and bodily virtues and living and acting in accordance to them. By doing so, achieving total happiness. Virtue is what aids proper functioning, since when possessed makes the possessor good. Virtue is a matter of having an apt attitude towards pleasure and pain; therefore it lies in a mean between two extremes. Aristotle implied the mean or balance to be between two vices, the excess which is the one that exceeds and defect the one that falls short, of what is right in our desires and actions.Whereas virtue, finds and chooses what is intermediate. The idea of the virtue then, is for the desires to set the situation and for the individual to be able to choose the intermediate and act like a virtuous person. Ex ternal pleasures; such as honor, wealth and power. Physical pleasures such as beauty, health, and fertility. And mental pleasures such as; patience, intelligence and honesty, are the virtues he believed lead to a good life. In order to achieve happiness, is necessary to be a virtuous person. If the individual does not have virtues, then it does not have anything to guide heir lives by. That being said, the most important virtue to possess is the virtue of the mind, which refers to peace of mind. After being able to attain peace of mind, accomplishing the other virtues and making good use of them is much easier, since mental pleasure is the basis of every other virtue. Positive thoughts, security, believing and accepting oneself, high self-esteem and more, is what makes one happy and leads the individual in the pursuit of more positive actions, therefore making the individual more likely to obtain the other virtues.The way one thinks of themselves and the attitude that one has about life tells a lot about a person. People who have virtue of the mind are going to be happy no matter what, because they know how to react towards life, even in the moments of misfortune or disgrace. For example, people who are going through hard times know how to handle the situation better because they have a positive outlook on life and are able to cope with those situations better. People who have virtue of the mind also know their various challenges and obstacles and are still able to overcome them.Having peace of mind, and knowing how to make good use of one’s internal virtues, is an effortless way to live one’s life and have a better future. By accepting oneself intellectually, physically and interiorly, as well as accepting the environment in which one lives, including the people, the traditions and society, to the point where one respects the other people, including their acts, their way of thinking and their way of living. Peace of mind is not worrying about th e future or for the things that happened in the past.But to live the present in an authentic and exceptional manner, to not worry some day about the things you should have done before but to be satisfied and happy of how has lived their lives. Virtue of the mind also means to love oneself more than anything and anyone, since to love and care for someone one must first learn how to know, care and love themselves. Someone might object that the virtue of the mind is not the most important virtue to have since nowadays to have positive thoughts and a peaceful mind it’s not enough to make someone happy, but wealth and influence.Being beautiful, honest, intelligent, and healthy is nothing if one does not have money. Most people are always in the persistent struggle to be prosperous, given that the people who do not have money are miserable because they do not have â€Å"anything. † Poor people for example, are not happy, even though they possess physical and mind virtues; th ey lack external ones, such as money and are unfortunate because without wealth you are nothing. In the society of nowadays, being wealthy is not an option, but a must to be happy. One might object to it, but how can one explain that some wealthy and influence people are unhappy.Wealth and influence does not give people happiness. Just a positive attitude towards life would give someone the final good. There are some famous people that despite great wealth seem miserable. Some of them don’t even have a stable partner, usually get in trouble with the law all the time, fall in the live drugs, and some of them even commit suicide. Heath Ledger, for example, known as one of the best actors in history for the leading role of the joker in â€Å"The Dark Night†, recognized as one of the best-selling movies of all time.Famous, with family, wealthy and in the media everywhere, but despite all that â€Å"happiness† he had, he still committed suicide, possibly caused by a depression of not fulfilling the expectations of the fans or even not knowing how to cope with the pressure of the role. For some people money can bring a lot of happiness in the sense of stability, freedom and independence. However, money with lack of peace of mind is nothing and would get the individual nowhere.A survey titled â€Å"Joys and Dilemma of Wealth† by Boston College revealed that the wealthiest people are unhappy because they are worried about seeming ungrateful, rearing spoiled children and failing to meet expectations. These people are in the mouth of everyone; their names appear in the media with false gossip, and their privacy is always intruded. This a mistake where the individuals centered their lives on the external, and are concerned too much about what other people think without believing in themselves, leading them not only to auto destructive acts but violent actions for them and their families.For some, money and wealth gives happiness, but definitel y not the truly one. Only mental pleasure; believing in oneself, having a positive attitude, having high self-esteem and loving oneself like no other, would lead one to complete happiness. Material or external possessions are not essential, if the individual knows and recognizes what their goals in live are. To corroborate the importance of the virtues of mind to reach happiness, first of all the individual needs to realize and be aware that happiness is an internal state of being of each person.There are numerous amounts of people in the world who could serve as examples to support the importance of the virtue of mind in the path of achieving happiness. Nelson Mandela, for example, one of the most recognized, respected and admired political leaders of our time. In spite of the extremely poor conditions he had to live in during his early life and nearly three decades of imprisonment, he still struggle and did everything he could to fight for his believes against racial oppression.Hi s heroic acts made him win the Nobel Peace Prize and the presidency of his country. By this and many other important things that he has done, is when he saw his ideals and purpose in life, coming true. Most likely, giving him the complete happiness he has always fought for. Nick Vujicic is an admirable person, and another great example of the importance of just having a positive attitude towards life to be happy. Nick was born with no limbs, he is practically just torso, and has a small foot on his left hip which helps him with balance.Nick’s father taught him to swim at 18 months, to type with his little toe at just 6 years of age, and his mom invented a special plastic device for him to hold a pen or pencil with his mouth to be able to write. He plays golf, swims and surfs. Even though it was really difficult for him to adapt to his difference when little, he overcame every issue he had and nowadays is an admirable person, who has traveled to 24 countries of the world shari ng how this problem has become a blessing for him, and how just by changing your attitude towards life makes a great difference in every individual.Just like these examples, there are many more cases of people that just by having a positive attitude towards life have been able to succeed or overcome obstacles even though they have had a hard life. Supporting that if an individual has virtue of the mind, and has always a positive view, fights for their ideals and know what they want for their life they will achieve happiness. DO NOT USE â€Å"YOU†Ã¢â‚¬ ¦ Works Cited Little, Lyneka. Miseries of the Rich and Famous: The Concerns of the Super Rich: Wealth Does Not Bring Happiness-ABC.Bill & Melinda Gates Foundation and Calibre Wealth Management, Boston College. 21 March. 2011. Web October 14. http://plato. stanford. edu/entries/aristotle/ http://answers. yahoo. com/question/index? qid=20080716235657AAyU5iY http://www. britannica. com/EBchecked/topic/34560/Aristotle/254722/Happine ss#ref923103 http://abcnews. go. com/Business/concerns-super-rich-wealth-bring-happiness/story? id=13167578#. UHsgpMVYuSo ——————————————– [ 1 ]. Abraham Lincoln

Marketing for Nike - Questions Essay Example | Topics and Well Written Essays - 1250 words

Marketing for Nike - Questions - Essay Example In 2005 another definition of marketing was developed by AMA. The new definition highlighted the importance of customer value and the quality of communication between the organization and its customers (Ferrell 2012). In 2007 the definition of marketing had to be changed, again, in order to cover a broader audience: the new definition of marketing focuses on the value not just of customers but also ‘of partners and of society at large’ (Ferrell 2012, p.7). In this definition the issue of corporate social responsibility is emphasized (Ferrell 2012). At this point, the need for aligning marketing practices with ethics is made clear. At this point, the application of the above definitions of marketing for NIKE should be explored. NIKE has based its marketing strategy on the needs of its customers (Mourdoukoutas 2012). From this point of view, the organization’s marketing strategy is aligned with the first definition of marketing, as developed by AMA. Another characte ristic of NIKE’s marketing strategy is the importance given to the communication with customers. This fact is made clear, for example, in NIKE’s ‘She Runs The Night’ campaign which was introduced by NIKE in order to improve the communication of the organization with ‘its female customers’ (Marketing 2013). ... The products that the firm developed in order to respond to the demands of such project are presented in Figure 1 below. The first of the images shows NIKE’s new logo while the second and the third images show two products that have been designed in order to help towards the transition to a digital society: ‘a wristband for tracking energy, in the central image, and a watch customized for sports’ (Intelligent HQ 2013). Through such products the firm aims to contribute in the expansion of digital products in daily human activities, a target that it is related to the society at large, and not just to individuals. Thus, NIKE manages to respond to the requirements of the third definition of marketing, as set by AMA. Question B The Marketing Concept reflects the key role of marketing: ‘the satisfaction of customer needs’ (McDonald 2007, p.3). The marketing activities of NIKE seem to be fully aligned with Marketing Concept, as described above. More specific ally: a) NIKE tries to respond to the needs of all its customers; the introduction of a marketing campaign for improving the communication of the organization with women (Marketing 2013) denotes NIKE’s willingness to keep all its customers satisfied, b) in 2013 NIKE presented a watch that it is specially customized for sports (Intelligent HQ 2013); this initiative is an effort of NIKE to respond to the need of its customers for wearing a watch even when being involved in sport activities that are quite demanding, c) moreover, NIKE tries to continuously update its product, emphasizing on innovation (Mourdoukoutas 2012); this practice also denotes the firm’s effort to respond to the need of its customers for innovative products, d) NIKE is aware of the

Investment Decision Selection Hyundai Motors & Brazil Essay

Investment Decision Selection Hyundai Motors & Brazil - Essay Example In contrast, China, one of the fastest emerging economies in the world, tries to save its domestic industries from foreign competition by imposing operational restrictions to foreign businesses. However, today China is removing such operational regulations so as to attract more potential global investors. Balance of payments (BoP) is an accounting record that keeps all trade or monetary transactions between a nation and the rest of the world. Some economists opine that the concept of balance of payments would help to analyze the difference between a country’s total exports and total imports. It is considered that a country has positive balance if it maintains a surplus of exports over imports. According to the Brazil’s Ministry of Development, Industry and Foreign trade, the country kept a positive balance in 2011 by maintaining exports of US$ 256 billion over its US$226 billion imports. Reports also indicate that this approximately 30 billion surplus achieved by the country is the highest since 2007 (EcoHouse). This positive balance of payments can be directly linked to international flow of goods, services, and capital. While analyzing the Brazilian offshoring sector, it seems that the country has a range of competitive advantages in the IT and software industries. He nce many foreign companies outsource their IT and software related projects to Brazil. In addition, the country has better human capital strengths. The Brazilian government provides industrialists with extensive subsidies for R&D activities because the government greatly enhances innovations. In short, it can be stated that the country’s domestic economic behavior is favorable for international trade, which in turn facilitates cross border flow of goods, services, and capital. As it is claimed, â€Å"international flow of goods and services and the international flow of capital constitute the sum total

Is the use of nostalgia in the media necessarily a conservative Essay

Is the use of nostalgia in the media necessarily a conservative impulse - Essay Example It helps the customers to easily remember and relate with past products or services, which in turn helps them to accept new or rebranded products. As a matter of fact, many companies or organizations are using nostalgia as a marketing strategy as a strategy to simultaneously reach out to new consumers and retain current consumers (Uten and Solomon, 2013). This has been triggered by the digitization of the world through technology, and the global economic trends. The global economy is highly competitive and hence there is need for retaining excellent past products, rebranding these products, as well as innovatively creating new products (Wheatley, 2007). The use of nostalgia as a marketing strategy helps in creating familiarity within the consumers and further creates curiosity to try new products or services from the same organizations or companies. The use of old products to usher in new or rebranded ones gives the consumers a sense of belonging and helps the customer to easily fami liarize and accept the new or rebranded products (Uten and Solomon, 2013). As much as there is a need to develop new products due to market competition, it is also important to relate new products with other past successful products and maintain the latter. The fashion industry has seen the development of great designs that have a conceptual vintage design (Tungate, 2008). Nostalgia has been highly used as a strategic marketing tool in advertisement, where is helps in reaching out to resident and new consumers who relate to successful past experiences with the product (Sprengler, 2009). This creates a sense of security, comfort and belonging and hence creates a strong foundation for marketers to advertise their products, which has led to mass media diversity, especially in advertisement. Pull media is a classification of traditional media, such as television, newspaper, or radio, where the consumer is willingly engaged (Bell

Six Sigma Approach Essay Example | Topics and Well Written Essays - 4000 words

Six Sigma Approach - Essay Example After picking the low-hanging fruit, they will find themselves in need of a broader and more robust approach. Subsuming six sigma beneath the process-management umbrella addresses those challenges and allows companies to reap its substantial benefits while keeping it away from areas where it won't work. Because process management entails major changes to virtually all management systems, it demands absolute commitment from executives. IT Companies that rise to the challenge will garner extraordinary rewards: not just cost savings, but accelerated new-software introduction, major improvements in client satisfaction and sharp increases in profitability. For those not familiar with Six Sigma, it is first and foremost a philosophical approach that demands the effective use of data to analyze business issues. Key decisions about business activities now beg the question, "How does the available data support that decision" Whether the decision is a make-buy decision, a product change question, a new-model introduction question, or a manufacturing-process decision, the decision on how to proceed is dependent on the available data. Six Sigma is a measurement. ... the decision is a make-buy decision, a product change question, a new-model introduction question, or a manufacturing-process decision, the decision on how to proceed is dependent on the available data. Six Sigma is a measurement. A more illustrative explanation can be found in a 1997 letter Welch sent to GE stockholders: "The Six Sigma quality initiative, very briefly, means going from approximately 3S,000 defects per million operations, which is average for most companies, including GE, to fewer than 4 defects per million in every element in every process that this company engages in every day." (Pande, P.S., et al. 2000) GE was not the first large corporation to undertake the Six Sigma discipline. In the ten years prior to 1995, a number of companies began Six Sigma: Motorola, Texas Instruments, Eastman Kodak, and Allied Signal. Their discoveries and successes were well documented. When embarking on their own process, GE adopted many of the concepts and disciplines of Motorola's Six Sigma methodology. (Pande, P.S., et al. 2000; Harry & Schroeder 2002) Motorola's involvement with Six Sigma began in 1982, when it implemented a quality-improvement program that later became known as Six Sigma. Motorola's CEO asked corporate managers to cut quality costs in half that year. He repeated the charge in 1983. By 1984, the cost-reduction efforts were beginning to point to the need for improved analytical methods and product design for continued process improvement-and the Six Sigma discipline answered this need. (Pande, P.S., et al. 2000; Harry & Schroeder 2002) Motorola's emphasis was on designing for Six Sigma quality, and a number of advanced quality tools were used. Because effective application of these tools was essential, Motorola developed its extensive Six Sigma

Practical Life Essay Example | Topics and Well Written Essays - 250 words

Practical Life - Essay Example Teaching polite responses: - children show respect and care to others by good manners they learn. By this tender age, the child should be saying, â€Å"excuse me†, â€Å"please† â€Å"thank you† frequent and this should be a reminder. For instance, if she received a gift in school, teach her to say, â€Å"thank you†. When a child needs something from you as a parent, e.g. a book, explain to her that that you would prefer buying her if she talks politely, â€Å"please mum, would you buy me a book?†, and you do not like if she demands or give orders. Avoiding overreacting: - if your child abuses you by calling you ‘butthead’, try to keep your emotions and react politely. Usually, children who want to annoy and provoke a reaction will tolerate any repulsiveness just to raise your anger. However, face them quietly but boldly and tell them, â€Å"In this family we do not call each other such names.† Thereafter, show them how to get what they need respectfully: â€Å"if you need my help, just ask politely, ‘mum! Please assist me, I have some homework and I cannot manage